In retrospect, the sad thing about this ad is that car buyers were judging their luxury cars by the Lincoln, and the Cadillac too, and they were coming up wanting in comparison to the new Luxury that was being offered by Germany and to a lesser extent by Great Britain. Ford touted that while other luxury cars were smaller that year, the ’77 Lincoln was still big. Today that seems like a pitiful pronouncement from a brand too deeply entrenched in the past. Geez, has Lincoln ever been great since?
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