Redusernab Asks: Can Rivian pull it off?

This one seems appropriate for Truck Thursday.
After spending a few hours at the 2018 LA Auto Show on Wednesday, I left most impressed by what Rivian brought to the party. The R1T truck and R1S SUV are both uniquely styled, electric machines with promises of big performance and capability. Can this small Michigan automaker really pull it all off though?
For the tech and performance being touted, the price points will make sense. No one else has a battery pack that large right now, nor can they duplicate the all-around specs Rivian is discussing. This includes a 400 mile range, sub three-second o-60 times, and a tow rating of 11,000 pounds. Put that all together in one package and it’s a massive achievement, not just in the EV space but for the industry as a whole.

The all-electric Rivian R1T actually looks pretty cool

I’d really like to see this company succeed as the products display look quite promising. But that’s a hard road bringing prototypes to production, and Rivian hopes to do that within two years time, give or take. To the company’s credit, the vehicles on display aren’t static units. These are the running driving machines used in promo videos and photography.
They’ve built at least two… now they need to kick things up and get the truck and SUV ready for market. Can they pull it off?

By |2018-11-29T05:00:52+00:00November 29th, 2018|Redusernab Asks|29 Comments

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Jeff Glucker is the co-founder and Executive Editor of He’s often seen getting passed as he hustles either a dark blue 1974 Mercedes-Benz 280 or 1991 Mitsubishi Montero up the 405 Freeway. IG: @RedusernabJeff
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