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Audi celebrates Diesel Day in LA
Free gas for everyone!

Jeff Glucker November 18, 2013 All Things Hoon 12 Comments


It’s no secret that Audi has a passionate love affair with diesel fuel. The automaker plans to bring pretty much every model it can over to the states with an oil burner under the hood. That’s a very good thing, because diesel is essentially the fun alternative to strong fuel economy when compared to the hybrid route. You can have power, an exciting driving experience, and you can still see high values for your miles per gallon.

To celebrate their commitment to diesel, Audi recently held an event it called Diesel Day. The four-ring brand took over a gas station in Los Angeles, and then offered up free fill-ups for all who entered. Free fuel wasn’t strictly for Audi customers either, as the automaker welcomed all.

Hop past the jump for some more photos.


Customers drove in and were greeted by folks wearing race-suit like outfits. The cars were directed to open pumps or lines to the next available pump, because the place was rather crowded as you might expect.


My chariot for the day was this A8L TDI. Exceptionally smooth, plenty of power, and the Distance-to-Empty meter showed I had nearly 700 miles of driving ahead of me with a full tank.

Also, the Bang & Olufsen audio system played quite well as I blasted home on the 405.


Yes… Audi did bring one of its R18 Le Mans racecars to the gas station. This was by far the most interesting vehicle here during the day. Honestly, it was probably the coolest vehicle in a 1,000 mile radius.   Audi-Diesel-Day_0013  


See! The free fuel wasn’t just for Audi drivers. This ultra-clean Mercedes-Benz 190D snuck in to the pumps (and it made this MB fanboy rather happy).


“Uh, hey bro, you dropped your cleaning spray…”


Very nice black on black Audi TT arrived for some go-juice. All in all it was a good morning spent watching people get free fuel. Though to be totally honest, I spent most of the morning staring at the R18. Seriously, R18! Racecar! Just parked at the gas station like no big deal.

[Disclaimer: Audi shuttled me to Santa Monica for some breakfast before taking me over to the gas station. Once there they fueled up the A8L TDI and let me drive it back home. I’m going to schedule more time with it in the very near future to give you a proper review.]

Images copyright 2013 Redusernab/Jeff Glucker

  • dukeisduke

    An R18 and a 190D at the same place? Cool!

  • Van_Sarockin

    Couldn't agree more about the R18. Audi knows how to do its marketing and public relations. They're doing a great job of differentiating themselves from the rest of the VWPAG, and positioning themselves as the new BMW among the Deutschers.

  • Big deal. There's a burger joint in L.A. called Tommy's that's been giving away free gas every day for decades.

    • Scandinavian Flick ★

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  • Sjalabais

    Shouldn't it have been free diesel that they give away?

    On thing probably not much on your radar: European legislation is turning against the Diesel, because of soot and particle emissions that prove harder to control than expected earlier.

  • MVEilenstein

    Yes, but did they let you sit in the R18?

  • BobWellington

    Hey Jeff (or anyone), if you really want to see how good a stereo can be, make sure to try it with some well mastered music. Most music now is heavily compressed in the dynamics (just look up the loudness wars) and it really makes it sound like crap compared to older stuff. I'd recommend Badmotorfinger by Soundgarden, any of Pixies' albums, Nevermind by Nirvana, Smashing Pumpkins' first two albums, Ritual De Lo Habitual by Jane's Addiction, The Black Album by Metallica, or anything by Catherine Wheel. You'll be surprised how much better music that is produced/engineered properly sounds. And obviously using a CD will be best, but lossless files on an MP3 player are good, too. And just try these albums even if you have them in lossy formats. You don't have to be an audiophile, either, to know the difference…I'm not. I just like good sound quality. I know this is a bit of a tangent, but I just thought I'd put that out there.

  • crank_case

    From a European perspective, it's interesting to see the naive excitement in relation to Diesel. Does it get good fuel economy? Sure does. Does it offer effortless mid range (relative to a similar capacity naturally aspirated petrol)? Sure does.

    And that is the problem… now it might not seem like a problem, but eventually the Hoon may lament the day diesel gained traction in the US. Once Joe Average gets used to the idea of 50-60mpg (UK) and a reasonable amount of poke, it's very hard to go back from the tractor fuel. That's led to a situation in my own part of the world where if you're buying used and would rather have a rev happy, mechanically simpler petrol engined car, they're quite thin on the ground, because no-one can really justify one versus diesel. It's depressing when even coupes come with TDIs.

    However, the US does export a lot of its Diesel fuel at present, so if you guys start actually using your own in passenger cars, the price will go up and the balance might go back to petrol…yaaay!

    • Sjalabais

      It's not that bad. Diesel penetration is 40-60% in most countries, isn't it?

      • crank_case

        There's penetration of the existing fleet and then there's new car sales, which isn't actually as bad as I thought but still 72.9% Diesel here in Ireland in terms of new car sales for 2013 (22.56 petrol, the rest being Hybrids and Electrics), so if you're looking to replace your car, the choice is getting narrower, not helped by car sales overall being in a relative slump. The side of Diesel demand is that petrol cars which aren't sub 1.4 litre city cars, are often pretty cheap used when you manage to find a good one.

        Put it this way, if I'm looking for a GT86 (Scion FR-S) or 3rd gen MX5 in a few years, it's gonna be hard to find one, but I'll probably have my pick of Sirocco/Golf TDIs. That's great if you want a quick-ish frugal car, nothing wrong as such with a Scirrocco TDI if you want to surge round on mid range torque, but those seeking purer rev-it-out thrills may be disappointed

        • Sjalabais

          Around these parts, cold and still weather creates a phenomenon called "inversion", with poisonous fog being trapped between the mountains. The city of Bergen has closed traffic by license plare before and is contemplating to forbid diesel cars to drive into town on the worst days.

          That alone has actually led to a surge in used car prices for petrol vehicles. Doesn't help me to offload my crappish Nissan Primera though…

          When it comes to the new car split, diesel share is falling from a high of just under 70%. Electric cars pick up much of the slack though.

          • crank_case

            Interesting, it has been noticed that the Scandanavian countries such as Norway is where a lot of JDM cars imported here during the boom years are now being exported to! 😉


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